About Cabo Social Magazine
Cabo Social Magazine, by Haut Group, is hands-down, the most sophisticated magazine of its kind in Los Cabos, Mexico. The glossy, upscale and slightly oversized (8.75- by 10.75-inch) publication successfully reaches well-to-do residents and tourists alike in Cabo, and even in key markets across the US and Canada. Covering everything from world-class dining and unparalleled local services, to in-depth celebrity features, fashion and luxury products, Cabo Social Magazine is the pinnacle of publishing products in Los Cabos, Mexico.
- Publisher and Lead Art Director
- Derrick Robert Grahn
- Editor-In-Chief and Webmaster
- Anastasia Lee Grahn
- Art and Creative Directors
- Carlos Rojas and Juan Carlos Araiza
- Senior Account Executive
- Crissty Santana
- Yoan Ramirez
- Director of Administration
- Claudia Rincon
Cabo Social’s History
On April 1st, 2006, the very ?rst edition of “Noche” (Night in Spanish), the original and ?rst title of this publication, was born. At only 40 pages, the boutique-sized (5.5- by 4-inch) issue was the brainchild of Derrick and Anastasia Grahn, the husband and wife publishing team.
May 2006: Noche’s niche size and content was very popular among Los Cabos locals and tourists alike. Noche grew its advertiser base and page count.
October 2006: Edition 5 featured 100+ pages, a new vertical format and a slightly larger digest size. Noche began establishing itself as Cabo’s most contemporary magazine.
April 2007: Issue 7 marked Noche’s ?rst year anniversary. This milestone was celebrated on May 26, 2007 at Masquerade Ball, a noteworthy event at Passion Club, featuring world famous deejay Mark Farina. Masks were required for entry and the upscale event was so well received that Noche turned Masquerade into an of?cial reoccurring event. More details about this annual event can be found at www.hautter.com.
March 2008: Upgrading its name, image and logo; Noche evolved into Cabo Noche. This change came about due to its emphasis being less about “noche” (night) and more about Cabo as a whole; such as activities, restaurants, resorts, entertainment and more.
January 2010: Continuing its growth, the once Noche, then Cabo Noche publication reinvented itself again, in this new, large (8.75- by 10.75-inch) format and newly named 14th edition of Cabo Social Magazine.